Our Journey

Zaynab Jappa

Founded in 2022, our brand began as a deeply personal journey started with my own savings at the age of 19. What began as a small, one-woman vision has since grown into an international label, now showcased at exhibitions across the world.

Today, alongside building the brand, I am also a medical student—balancing my passion for medicine with my commitment to thoughtful design and craftsmanship.

As the brand evolved, my mother became an integral part of it—not just as support, but as a creative force in her own right. Together, we are involved in every stage of the process, from selecting fabrics and developing dyeing techniques to refining embroideries and overseeing the final finishing.

Every piece reflects our shared eye for detail and our belief that true craftsmanship lives in patience, care, and precision.

Zaynab Jappa

Founder